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INTRODUCTION Quality Glossary Definition: Stakeholder. What are various methods available for deploying a Windows application? Government grants permission to purchase new Aircrafts. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. This problem has been solved! In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. easyJet Plc engages in the provision of passenger airline and carrier services. [22] In October 2004, the FL Group, owner of the airlines Icelandair and Sterling, purchased an 8.4% stake in the airline. Total revenue ( million) 2,362.8 1,797.2 31.5%. By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium This cookie is set by GDPR Cookie Consent plugin. Thu 28 May 2020 04.59 EDT. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. EasyJet's biggest shareholder will not contribute to the airline's 1 Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. BSC Easy Jet individual report - The place of useful learning The To achieve this we will develop our people and establish lasting relationships with our suppliers, Premium [16] They later closed three of their bases. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium Good Essays. The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. [63], In February 2011, the airline painted eight of its aircraft with a lightweight, thin "revolutionary nano technology coating" polymer. external stakeholders are from outside of the company but, Free This stability is a significant advantage for the growth of Easyjet [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. In April 1998 EasyJet went online. Shareholders A stakeholder can be a wide variety of people impacted or invested in the project. To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. Easyjet stakeholders Rating: 9,5/10 1687 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest and most successful budget . M1- Assess the relationship and communication with stakeholders of two Explore the key stakeholders of EasyJet and map in terms of their power and interest. Originally the company ran its operations absolutely on direct phone sales. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. Easyjet. Some examples of key stakeholders are creditors directors employees government (and its agencies) owners (shareholders) suppliers unions and the community from which the business draws its resources. In the sense these parties anticipate many from the organization. EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. Harrison claimed that the EcoJet, combined with other improvements in the industry, would enable a 50% reduction in greenhouse gas emissions within eight years. They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. Pressure groups and government. EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). Airline Stakeholder [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. Being competitive means the ability to withstand the market demand, ability . [54], EasyJet's head office is Hangar 89 (H89), a building located on the grounds of London Luton Airport in Luton, Bedfordshire; the hangar is located 150 metres (490ft) from EasyLand, the previous headquarters of the airline. Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Efficiency-driven operational model ( tutto quello che c e scritto sotto) 1.1 Introduction. Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. Popular books for Law and Public Services . [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. CSR, credibility, employees' rights and legitimacy during a crisis: a Government guidance and assistance available to travel and tourism businesses. During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. Marketing When flights are cancelled, passengers are supposed to be reimbursed within one week. Organization, Stakeholders Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. The Airline business segment operates its route network. EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. Strategic Management Essays, Term Papers & Presentations . ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. Airline Most EasyJet Topics to Write about. The Holidays business segment sells holiday packages. The company has clearly identiable operational and marketing, Premium Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. These cookies will be stored in your browser only with your consent. First published on Thu 28 May 2020 03.16 EDT. Creating brand awareness ( 10% of Easyjet revenue were spent in advertising) 3.3 Promotion 7 Stakeholder The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. 3.1.3 Discounts 4 They can consist of e-tickets, online booking and travel services. Previously EasyJet had only operated from Berlin-Schnefeld Airport and Berlin-Tegel Airport, where EasyJet had taken over some of Air Berlin's old services. DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. Investors - easyJet plc Technological impacts 8 Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". These aircraft have subsequently been transferred to Berlin-Brandenburg Airport. Easyjet offers a reliable, on-time travel service with value-added features. ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game (Coauthor(s): Premium History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. Hangar 89, built in 1974, has 30,000 square feet (2,800m2) of office space and can house three aircraft the size of an Airbus A319 at one time. The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. PDF easyJet UK Limited Annual Report and Accounts For the year ended 30 Premium The first aircraft, an Airbus A320, was re-registered as OE-IVA. The first "upstream" category includes everyone who must contribute to or approve the activities required to design, build, and bring the product to market. 2 Brief history of KLM 3 Our strategy has three pillars: tackling our carbon emissions; stimulating carbon innovation; and going beyond carbon. Future expansion 12 Introduction Easyjet Plc Porter Five Forces Analysis - Fern Fort University Starting from this awareness easyjet become one of Europes first low cost airlines by adopting : [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. Easyjet has benefits from low price just . [22] In 2002, rival airline Go Fly was purchased for 374 million; the airline inherited three new bases from Go, at Bristol Airport, East Midlands Airport and London Stansted Airport; the acquisition of Go almost doubled the number of Boeing 737-300 aircraft in the EasyJet fleet. 10. but lacking of traditional service. Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million British Airways [28], On 25 October 2007, EasyJet purchased the entire share capital of GB Airways from the Bland Group. easyJet. [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. Southwest Airlines The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. May / 15 2013. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. 725 Words; 3 Pages . EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Afrikaans; ; Asturianu; ; Catal; etina; Cymraeg; Dansk; Deutsch; Eesti; ; Espaol; Euskara; . Easyjet stakeholders Free Essays | Studymode Branding 11 Haji-Ioannou's reply was: "The Internet is for nerds, it will never make money for my business!" Ansoff's Matrix. Equally, EasyJet strives to maintain the same standard of fundamental human rights in respect of its customers and is committed to the responsibility of the equal treatment of all passengers regardless of their personal characteristics or social status. Aviation is a strategically important sector making a vital contribution to Europe's overall economy and employment. 3.7 People 11 easyJet Shareholders Approve 56-Aircraft Airbus A320neo Order Best EasyJet Topic Ideas & Essay Examples. Customer, Airline Assignment "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . DEVELOPMENT SUGGESTIONS [56][57], The Airline TV series created by LWT and filmed between 1999 and 2007 made EasyJet a household name in the United Kingdom. The authors' study argues that the social . Marketing [4], Since its establishment in 1995, EasyJet has expanded through a combination of acquisitions,[10][11] and base openings fuelled by consumer demand for low-cost air travel. Airline, MARKETING RESEARH PROJECT Brief Designing the workspace to have a nice environment for the employees to work well in this will increase the efficiency of the company. Return on capital, Premium Table of Contents A2 US Government and Politics A.J. As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. EasyJet was reported to have secured a significant reduction on the list price of the aircraft as part of their original 2013 deal with Airbus. The organization can be of any kind meant to realize certain goals by the society. ACKNOWLEDGEMENT vi In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. [43], On 30 September 2021, Stelios Haji-Ioannou and his family lost control of the company, after failing to take up the rights issue and being diluted: their stake was just 15.27% as of 30 September 2021. [10][27], In 2002, the airline opened its base at Gatwick Airport. Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? Business stakeholders - Edexcel test questions - BBC Bitesize Memmingen or "Munich West", which is about 1.5 hours west of Munich to be precise). Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. Flexi Fare[119] is a type of ticket that is usually more expensive than the regular fare and comparable to a business ticket with other airlines. Provide an explanation for each stakeholder position and identify the potential strategic implications. Out of the sum, 600 million came from the Covid Corporate Financing Facility provided by the UK government and over 400m was raised from placement of shares. Stakeholder, principles followed by Easyjet can be emulated and how. Powerful Essays. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Its theory might affect the perception of air travel with the vision of building a customer focused brand. Strategic management [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. Solved Explore the key stakeholders of EasyJet and map in | Chegg.com 1.4 Research objectives. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. One of the largest airlines in the United Kingdom and Europes leading airline operating on over 600 routes across more than 32 counties. [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. The company sells its own tickets directly to the user trough the Internet, Premium This method is incorporated into a strategy map that will form the basis for the development of a . we will get information about EasyJet from the textbook and the Internet. As the employees watch the owners behaviour all the time. 342. [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. "Stakeholders of easyjet" Essays and Research Papers. In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. Low-cost carrier 3.5.2 Boarding the plane 10 Therefore it has to be differentiated with marketing processes. [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick". EasyJets Business Model Analysis Its strategy of success entails focusing on the economical strategy. Pricing [59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Southwest Airlines who are the stakeholders of easyjet - vccsrbija.rs The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. The two organisations I will be looking at are Tesco and Macmillan. Environmental impacts 9 It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium easyJet | IBM Also the product that airlines serve is a somewhat typical service. The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. Easyjet Plc. Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. It is more suitable for students and ordinary income people. European Countries Collaboration and good relationship making EU politically stable. You also have the option to opt-out of these cookies. [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. Business Model Analysis Johan Lundgren. [58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve"). 1.1 History. [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out.
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