did rebel yell bourbon change its namedavid and kate bagby 2020
Fifty years later, that pissed off quite a few people. Warm finish with vanilla and a hint of black stone fruit. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . Hopefully the wood work they are doing will justify the new and improved name. "[4] The Library of Congress has a film from the 1930s of a dozen or so veterans performing the yell individually and as a group. People who don't think it tastes very good refer to it as Rebel Scum. So, lets take a look at this old timer and see whats in that bottle. Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. On DailyDrinker.com, Rebel Kentucky Straight Bourbon Whiskey is rated an average of 6.7/10, making it an excellent buy. So it made sense that something with the name rebel in it was referencing the nickname given to the Confederates in the Civil War. Sam Reeder was a "free-state" or "free-soil" combatant against a pro-slavery militia at the Battle of Hickory Point in September 1856. It was renamed in 2011 after being sold to the Luxco company. I will say, though, that Im excited to get back to reviewing some higher quality options. Wheated bourbon tends to cause confusion, especially with newcomers to the American whiskey category. who-ey! Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. By Old Fitzgerald has a retail price of about $15 per 750mL bottle, but its small allocation makes it incredibly hard to find on a retail shelf. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. Rebel Yell Bourbon Name Change This change has been made at the request of Luxco, which renamed its Bourbon brand 'Rebel Yell.' This change is still in effect on store shelves. In fact, Im kind of disappointed. And Charley said, "Well it wouldn't be proper since I sold it." Rebel Yell whiskey is matured in No. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. Now, if you havent heard of Rebel Bourbon, you may now it as its previous name Rebel Yell. Risk takers, rule breakers and noise makersunite. The finish, meanwhile, was eerily reminiscent of white dog, peppery, and again syrupy as it was on the nose. Then away to our left and rear some of Bragg's people set up 'the rebel yell'. etc. The company was eventually dissolved, and production ceased in the early 2000s. Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. 2 The name is also reminiscent of similar ride Racer at sister park Kings Island. At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. In 2019 Rebel Yell began rebranding. When compared to other whiskeys, a few drops of Bourbon can be perceived as being a little hot in a glass or a bucket. Rebel Yell was a term coined for the battle cry of the confederate army. Everclear is a well-known brand of neutral grain spirit manufactured byLuxco. Also, Kings Dominion had an Old Virginia area and cues that it was trying to include some connections to the state. ago One is softer DonutBourbon 6 mo. Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. Hit it on the desktop version, and there's actually a rebranded 10-yr without the "Yell". Famous bourbon brand Rebel Yell has undergone a rebrand for a new generation of rebels. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. Create an account to follow your favorite communities and start taking part in conversations. DEFIANTLY SMOOTH WHEATED BOURBON AUTHENTICALLY MADE, TAKEN DOWN, AND PASSED AROUND BY REBELS SINCE 1849. Caramel, citrus peel and baking spice flavors of cinnamon, nutmeg and vanilla. Thanks for subscribing and watch for your first newsletter soon! The Luxco distillery is located in Louisville, Kentucky. She's a regular contributor to the Whiskey Wash with an affinity for the unique and weird side of whiskey. As the Scotch Addict points out, NAS makes it easier for whiskey producers to create what they want to create. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. Is Rebel Bourbon good whiskey? The results of honorable Men idly standing asideand remaining silent. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. Changing it just seems to serve no purpose and make the park seem more bland. Coming in March, Rebel Yell will be introducingtwo new variants to the current family lineup,Rebel Yell Small Batch Rye and AmericanWhiskey. Home Whiskey Review Rebel Yell Bourbon. Rebel Yell Single Barrel 2017 Release. In the end, the ride experience is still the same. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. Rebel Yell is the name of a brand of bourbon whiskey made in Kentucky. And of course Racer refers to its ride design featuring two tracks where trains race each other throughout its hilly course. Any straight bourbon must be aged a minimum of two years, and if it doesnt display an age statement, it must be aged at least 4 years. Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. Yeah, Oh im sorry for being an activist SJW hybrid, Racer 75 is a stupid name and not catchy, Apple Zapple is catchy but not Racer 75 Kings Islands Racer is catchy because it is simple. With the news of the name change of the Rebel Yell being the last straw. In 1984, the brand enjoyed nationwide distribution on the back of the Billy Idol song, which according to legend was about a rowdy night fueled by Rebel Yell Bourbon. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. 2023 Luxco, Inc. All Rights Reserved. Linen Cocktail Napkins: The Perfect Accessory For Your Next Party, What Color Mens Shoes Is Worn At Cocktail Event, The Right Bitters For The Perfect Manhattan, The Dos And Donts Of Feeding A Cocktail, A Cocktail Hour Harvest Table Is The Perfect Way To Snack And Mingle At Your Next Event, How The Cocktail Became An American Staple, How To Make Quick Cocktails: 3 Easy Recipes. When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. Racer 75 is fine, as long as they actually RACE the trains! Rebel Yell Bourbon is often left out of the wheated discussion. [1] The origin of the yell is uncertain. Not sure if you're speaking in generalities, or if this is aimed at me. The rebel yell has also been likened to the scream of a cougar. Then suddenly, I stopped seeing it in stores around town. Im only speaking for myself and the people I encountered. Give me a break! I'm not sure why Rebel is less offensive than Rebel Yell. The Lux Row Distillery filled its first barrel three years later, in January 2018. But Racer 75? In 2019 Rebel Yell went through a rebranding effort. On this Wikipedia the language links are at the top of the page across from the article title. It works just fine in a mixed drink and actually is palatable on the rocks. Rebel bourbon is made in Kentucky, the heart of bourbon country. The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. Its 36-inch continuous column still has a capacity to produce 50,000 barrels or about 3.25 million proof gallons of bourbon per year. Hit it on the desktop version of the site. Just like the Big Lot Stunt Coaster is still Italian Job, the Crypt is still Tomb Raider, Drop Tower is still Drop Zone, the Racer75 will always be THE REBEL YELL! Now that yell is considered offensive, the poor folks at Yellowstone mustbe looking over their shoulders. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. NDPs dont often disclose the source whiskey for their brands. At last it grew too dark to fight. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. Rebel Yell bourbon is a smooth, mellow whiskey with a sweet taste. For the purists. Weller company merged with the Stitzel distilling company (est. The brand has changed hands and recipes, but it is a part of American bourbon history. MEET OUR Extended family. Like all bourbon, wheated bourbons are still required to contain at least 51 percent corn in the mashbill. Do you wish theyd keep the name. In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). The company statement is fairly short on details about the expression, but weve reviewed previous editions, and this one looks to be similar: a higher-end, older, single-barrel version of Rebel Yell bourbon, part of an ongoing effort (along with the several redesigns the brand has undergone in recent years) to revamp the brands hard-partying reputation. ago One is less overtly pro-slavery and pro-confederacy. Recently, we reviewed Kentucky Deluxe, but we needed a little hiatus before hopping back on the wagon of bottom shelf whiskey. Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! It is only a name. The brand was established after Prohibition in the 1940's. Rebel bourbon is distilled in Bardstown, Kentucky, at Lux Row Distillers. Single barrel still says yell. My favorite coasters are B&M hypers and gigas. Click here to learn all about mash bills. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. Confederate Defeat Re-examined". Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. It was not that; it was the Southern war cry."[10]. Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. Maybe they should just rename it then - to Rebel Yip - since that is more descriptive of that sound anyway? Reddit and its partners use cookies and similar technologies to provide you with a better experience. The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. It no longer contains The Deep South written on the bottle, and they dropped Yell from the brand. Changing the name of the Rebel Yell is turning your back on everything that made you what you are. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! Color: 1.3/2.0 on the color scale (russet muscat) Price: $60-70. Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. The Kentucky bourbon brand has unveiled a hip new look that reinforces the brands rebellious spirit and elevates the brands look, bridging the gap between its proud heritage and modern tastes, according to recent news from Luxco, the brands owner. Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. November 18, 2020 in General Bourbon Discussion. The water used to make the bourbon comes from a natural spring, and the grain is grown on the distillerys own farm. The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. But again, I was never personally offended and never knew anyone who was. Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. Rebel Yell was to be produced in small batches and sent out to southern states. By 1984, Rebel Yell was distributed nationally. McDonald, F., (1978), "The Ethnic Factor in Alabama History: A Neglected Dimension". I suppose if they renamed my beloved American Eagle @SFGAm here in northern chicago, Id be fairly upset. Press question mark to learn the rest of the keyboard shortcuts. NGL the name was off putting and should have been changed decades ago. Hes teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. While I wouldnt necessarily want to buy a bottle at either price point, it makes much more sense at $13. WorldSeries2021 6 mo. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. The 10 yr is rebranded on the desktop site. I've heard the 10-yr is the same juice from the Old Fitz decanters. For most of its existence, Luxco was a non-distillery producer or NDP which meant they did not own a distillery. The move has been met with serious opposition by some fans. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. I had to do some sleuthing to see what you were referring to. Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. Orphan Barrel Whiskey Distilling Company bottles a small number of rare, aged Bourbon whiskeys from a variety of producers and stores them at George Dickel Distillery in Tullahoma, Tennessee. Confederate soldiers may have imitated or learned the yell from Native Americans. Good Lord, people. Do you support the move? We traveled all the way from our home in the Virgin Islands so they could experience the rides I loved as a kid growing up in DC in the 1980s. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville. Style: Straight bourbon Origin: Kentucky Age: 10 years Proof: 50% ABV Price: $60 Release: May 2017 Availability: Nationwide in limited amounts. With the updated packaging,now is the perfect time to capitalize on thismomentum. While you can still find a bottle of Rebel around that price at major retail stores, youre more likely to pay about $18 for a 750ml at your local liquor store. Quick everyone buy up the Rebel Yell bottlings before they are gone! Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. 17. Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold. Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. We live in an era in which some people are always going to find fault with something that isnt politically correct. There is just no end to this madness. In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. But I wouldnt protest the park or refuse to ever return there again, thats an overly extreme reaction. It is often enjoyed neat or on the rocks. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. So OK, change the name. For the best. The brand was likely named after the Confederate battle cry, which was popular during the Civil War. It was the ugliest sound that any mortal ever heard even a mortal exhausted and unnerved by two days of hard fighting, without sleep, without rest, without food and without hope the Southern soldiers cannot cheer, and what passes muster for that jubilant sound is a shrill ringing scream with a touch of the Indian war-whoop in it.[11]. However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. They recently dropped the "Yell" from the name. 'Woh-who-ey! There'd be riots for sure! There are audio clips and film footage of veterans performing the yell many years later at Civil War veterans' reunions. It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. The overall effect on the palate is brief and minimal, and the taste has no unique profile. He recounts the story of an old Confederate veteran invited to speak before a ladies' society dinner. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. As a result, to avoid further confusion, we used the names interchangeably throughout this post. Sharp. Once I became more conscious of the significance of the name, I did find it awkward. One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . Kings Dominion's explanation makes no mention of any political reason for changing the name from "Rebel Yell," known as the battle cry of Confederate soldiers in the Civil War. Anecdotes from former Union soldiers described the yell with reference to "a peculiar corkscrew sensation that went up your spine when you heard it" along with the comment that "if you claim you heard it and weren't scared that means you never heard it". Please feel free to start anew thread on the subject. I was told it was possible they were no longer making it. To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. Even though I cant think of a past event where anyone was upset or protested, it could happen. Rebel Yell is a brand of Kentucky made Straight Bourbon Whiskey that is made using more wheat than most Bourbons. The whiskey is aged in charred oak barrels for four years before being bottled. If youre looking for a winter drink, this Rebel Yell 100 bourbon is the way to go. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. I cant imagine there are enough outraged people who will boycott a theme park because a ride changes names. He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. It might not be an everyday sipper. This change is still being implemented on retail shelves. Full stop. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. The W.L. However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. The Rebel Yell brand is currently produced at the Luxco distillery. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. Perhaps as a result, availability is limited, and prices may vary. I find 'Yell' quite offensive. Katelyn is a freelance writer in Portland, Oregon. Use of the "Southern war cry" precedes the Civil War. Awww poor baby. You know that, right? "Rebel Yell will always be Rebel Yell. Weller. Distilled By: Heaven Hill Distillery / Lux Row Distillers, Mashbill: 68% Corn, 20% Wheat, 12% Malted Barley. Rebel Yell is way better name than Racer75. So the arguments that this is another move to erase history arent accurate in my opinion. An approximation of the yell can be heard in the 1951 film The Red Badge of Courage, starring Audie Murphy. Not sure why it shows the old one on mobile. Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. who-ey!' In 1972, the Stitzel-Weller Distillery went out of business. This isnt to say its bad. These bottles may appeal to those looking for a private-label wheated bourbon experience. The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. Why did they HAVE to choose such a name in the first place? The standard price of Rebel Yell used to be right around the $12 mark. In 2018, the company established its own distillery, named Lux Row, in honor of the long, tree-lined drive that leads to the facility. 1965. More than 150 yearslater, Rebel Yell is bridging the gap betweenits proud heritage and modern times to honorthe universal spirit of rebellion that lives onin each of us. Shame on KD. You should all be fired. The yell has also been described as similar to Native American cries. Tons of bottles out though. In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. It paragons description, that yell! We have to know and understand it in order for us to understand who we are today. It is a borderline value brand and may not be among your first choices in bourbon selections unless you are the most ardent of bargain hunters. In this Rebel Bourbon review, well discuss the history, price, tasting notes, and more. After the whiskey has been mashed, fermented and distilled, bourbon must be matured in new American oak barrels according to U.S. regulations. Kings Dominion amusement park is quietly dropping the Confederate-themed name of its iconic roller coaster, Rebel Yell, and isn't saying whether the decision is tied to the continuing.
