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I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. No one, that's who. "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. "DragCons attendees are my target market so it makes sense that I would debut there with a bunch of people that also do/love drag," shares Willam. Crypto Jamess selection may be a reflection of that change. If you were to come up with a punchline to a joke about the Monitor, that would probably be it. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. Real news, real hope. The topic of gender confusion and transgenderism has been the subject of much controversy in the United States, with conservative voices such as the Benham brothers speaking out against movements that seek to teach children that they weren't born male or female, but instead can choose what gender they want to be on any given day. The groundbreaking news was first announced on Perry's Instagram, before Charles took to his own social page to share the exciting news with his fans. Willam wears Coverboy Glitter Jelly in Roller Rink. "It just feels like something you want to wear.". "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. Monitor journalism changes lives because we open that too-small box that most people think they live in. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. Our team handles all of the business's "C-suite" roles (e.g., co-CEO, COO, CMO, CFO) as well as all daily administrative and operational responsibilities. It has to stop. 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Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. CoverGirl is giving gender stereotypes a much-needed makeover. A screenshot from one of James Charles' YouTube makeup tutorials. Start here with our favorite contouring palettes for highlighting and sculpting. The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. But never has it featured a man. she wrote on Instagram. James Charles is no exception," the beauty brand said in a release. 2022 Galvanized Media. Now, watch Alyssa Edwards's full drag transformation: Don't forget to follow Allure on Instagram and Twitter. Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. They went viral after he revealed that hed brought his own light ring to the portrait session do-over (he didnt like how the originals turned out). James Charles is no exception. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. Hmmm well that joke is ruined, but who cares! James Charles is a 17 year old makeup artist with over 420,000 followers on his @jcharlesbeauty IG account. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . The end of gendered toys? Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. Willam admits that his color selection was a selfish one, hence his brand's high-contrast offering. James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . "You don't have to glob it on," RuPaul agrees. And so are five other '90s tattoo styles. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. Who needs rainbow highlight when you have this? Follow TODAY.com writer Scott Stump on Twitter. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. The brand announced that James Charles, a 17-year-old makeup artist from New York, is its newest model. For an optimal experience visit our site on another browser. All Rights Reserved. See more ideas about james charles, covergirl, makeup. Megan Fox Wore 14-Karat White Gold Nails to the Grammys, With 150 white diamonds, these gold nails are the very definition of. These high-quality glitters have zero fallout, and all you've got to do is scoop some up and swipe it on. If youre looking for bran muffin journalism, you can subscribe to the Monitor for $15. He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Do whatever makes you happy." Vote for your favorite beauty products now! pic.twitter.com/088HlYBjQI. "When she asked me to collaborate, I thought, Absolutely.". 28,431 views Sep 27, 2019 Does Coverboy cover boy? Press question mark to learn the rest of the keyboard shortcuts We have a mission beyond circulation, we want to bridge divides. Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary . 2023 BDG Media, Inc. All rights reserved. ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. Were known as being fair even as the world becomes as polarized as at any time since the newspapers founding in 1908. Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. Carly Cardellino was the beauty director at Cosmopolitan. ?? Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) The model also addressed men profiting off her body. Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. A religious liberty newsletter that is a must-read for people of faith. Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review under the charming heading of do things that dont interest you: Many things that end up being meaningful, writes social scientist Joseph Grenny, have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. https://www.jaymesmansfieldbeauty.comUSE MY CODE \"MANSFIELD20\" FOR 20% OFF YOUR ORDER AThttps://www.manscape.comSUBSCRIBE TO MY NEW CHANNEL QUEENS OF THE STREAM!https://www.youtube.com/channel/UC6Q2LyrW43sF5zxbwzA7wBQLIKE MY TOOLS? It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. It makes sense that in all aspects of American life, including the consumer realm, including cosmetics, we would see those shifts.. Got ten of 'em.". So why now? "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". Some information may no longer be current. A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. "This type of nonsense has got to be called out. For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red). James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. Your California Privacy Rights. "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" In August, media outlets clamored over Jaden Smiths new, gender-neutral fashion line MSFTSrep. But the young celebrity didnt seem to understand the fuss. Get ready for some exciting news. "I put [one of these lipsticks] on in the morning of DragCon; I essentially made out with 400 drag queens throughout the day, and it never came off," she says. Don't just take my word for it though. PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! Our work isn't possible without your support. So its not surprising that its male cosmetics at this point.. Hearst Magazine Media, Inc. All Rights Reserved. A weekly update on music, movies, cultural trends, and education solutions. If you need help purchasing a product directly from Allure, go to our FAQ. We change lives. James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. That just means more revenue for them.. ", "We instantly became friends," Roncal says of their meeting and longterm bond. User Agreement and Privacy Policy and Cookie Statement and A weekly digest of Monitor views and insightful commentary on major events. Oh, and he just became CoverGirl's first ever CoverBoy! I can be confident with bare skin and with a full face, he told the magazine. "It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously We do take kindness seriously, we take love seriously, we take freeness seriously but most other things are not to be taken seriously.". "James Charles is no exception. "We were always cheering each other on from the sidelines." American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. This article includes content provided by Instagram. HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. Sometimes, we call things boring simply because they lie outside the box we are currently in.. We are trying out Willam's new line of makeup Coverboy. or call us at 1-617-450-2300. Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. You may remember him as the teen who decided to retake his senior portrait to ensure that his flawless highlight game got the recognition it deserved. Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . Condragulations serves intense coral pigment that can be worn on its own, meanwhile Lippy offers sheer iridescent shimmer that adds a touch of pink to any lip shade. The lashes are available in six styles: 301&Done in Black, Day Lash, Party Girl Lash, Pigeon, Fiver Blue, and 301&Done in Blue. Latest book reviews, author interviews, and reading trends. Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. The Best Contour Palettes for the Ultimate Chisled Complexion. This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. This type of public figure has the visibility of a traditional celebrity but at the same time already interacts with fans and followers on a personal level. Business, Economics, and Finance. A selection of the most viewed stories this week on the Monitor's website. IE 11 is not supported. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. Charles was just named CoverGirls' very first male CoverGirl. We talked about it, but he was like Whats the big deal? Its going to filter up through the generations, but I think thats really one of the hallmarks of the younger generation, this idea of fluidity, Goodman says. "Alaska Thunderfuck taught me recently about the importance of highlight on a dolls shoulder, so I dab it there, too.". There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. In response to an online video released earlier this monththat teaches children "some people aren't born boys or girls" Jason Benham urged pastors to speak out against such "nonsense" that seeks to "brainwash" kids. And we can prove it.. In the company's 55 year history, there has never been a male star in one of their campaigns. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". I could look at this all day long and not get bored. After DragCon, COVERBOY will be available on shopcoverboy.com. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . Just wrapped another great @COVERGIRL shoot. I love being extra pic.twitter.com/7Qu1yu8U2P. Their prices range from $10 to $18. To say that Charles is talented would be an understatement. In the week since, he lost millions of . Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. The aspiring makeup art "I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl,'' Charles wrote on Instagram. We Lastly, Roller Rink is a clear gel base containing iridescent silver glitter chunks. User Agreement and Privacy Policy and Cookie Statement and The 10 Best Beauty Looks At The 2023 SAG Awards, Did Elvis Presley Wear Eye Makeup? This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. RELATED: Get your pumpkin spice fix with these 29 pumpkin beauty products. But will more men follow his lead? In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history. Charles retweeted a few supportive messages himself. CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. Did You Hear "Did You Lotion" Growing Up? Are gender roles relaxing inthe world of makeup? Is Skin Cycling the Secret to Better Skin? Your California Privacy Rights. It's fun to play with the trends, but you want to keep going back to the classics. From everyday glam to eye looks that are packed with color, the social star can do it all. ", A photo posted by KATY PERRY (@katyperry) on Oct 10, 2016 at 10:52pm PDT. Stay informed about the latest scientific discoveries & breakthroughs. I am so thankful/excited for everything in store and the support has been amazing, he tweeted. His skin and makeup are as flawless as you'd think. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with "Everything in life is balance. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup. As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. An update on major political events, candidates, and parties twice a week. Sequins (matte black, pictured above), Hey Sis (almost-black burgundy) and Mighty Love (deep red) have rich, one-swipe pigment that can be left to dry as is or diffused into smoky looks. Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. Who is the 17-year-old YouTuber? "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. See for yourself. Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? But you know what? And with that newfound influence, that generations values are becoming increasingly visible. Its basically the same thing," Willam tells Elite Daily. The full collection, available now, consists of six pairs of falsies, five lip varnishes, and four chunky glitter jellies. CoverBoy! Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) As for the brand name, Willam decided to go with something a little cheeky and so classically drag: "Covergirl dont cover boy is the oldest drag joke in the book," he says. I think thats a part of the story here, too.. James Charles at Gucci's Met Gala after-party on May 6. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. Hope youll give us another try and check out some other articles. This content is imported from twitter. Makeup artist James Charles is the first ever male ambassador for the makeup brand as he becomes their CoverBoy "Im happy that I put forth a line that you dont need any brushes for," says Willam. CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. by blastPRO Mascara. The . And we shall see what I would look like if I suddenly sprouted blue eyelashes. He's gone and done it again: The 17-year-old makeup artist and recently crowned new face of CoverGirl, James Charles, has blown us away with his recent foray into the trend of Ouija. Red flags that you're dealing with a man-child. We want to bridge divides to reach everyone. But I think CoverGirl also hopes that this means more men will wear and buy makeup. Evan Ross Katz. Select stories from the Monitor that empower and uplift. Sometimes the world is a beautiful place. Here are some of his different makeup creations that prove just how talented he is. "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. #COVERGIRLJames! On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. Companies can also win over younger audiences by making social statements. "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said.

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